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Top Reasons Why Everyone Should Build A Personal Brand

Top Reasons Why Everyone Should Build A Personal Brand

Do you know that you are a brand that needs some investment? Sure enough, many people associate the term “branding” with the business world, overlooking the potential it has to change our individual lives. There is more to branding than just huge corporations selling products. Every human being is a brand, whether they know it or not. Your personal brand is how you appear to the world and every interaction that someone has with you. Therefore, it serves to reason that a strong personal brand means that you understand who you are, your strengths and unique value and consciously present yourself that way consistently.


Personal branding is the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish their reputation and credibility, advance their careers, and build self-confidence. It uses the same principles that you would undertake to build a companies brand presence, to build yourself as a brand and it provides a clear focus for personal development.

The benefits of having a personal brand are endless, so here are six reasons why you should consider developing your brand.

  1. It Gives You Clarity On Your Vision & Purpose

Personal branding empowers you to gain clarity about your authentic self and the talents, skills, strength, and areas of expertise that make you unique and valuable in the marketplace. It helps you create boundaries and choose the activities and tasks that are part of your core values, thereby giving you clarity on your vision and purpose. It makes you focus on things that are of positive value, thereby eliminating the things that are of no importance to your vision. Your personal brand is a definition of who you are, what you want to do in your life and your overall life mission, knowing this makes it very easy to determine whether an opportunity is right for you or not.

  1. It Gives You A Confidence Boost

One of the most important benefits to developing and implementing your personal brand is that it allows you to feel more confident about who you are and the awesome value you’re contributing to the world. Personal branding aims at highlighting your strengths and talents rather than focusing on your weakness. It allows you to recognize your positive inner attributes so that you can develop them in a better way. Confidence comes from looking at your strengths and knowing that you have many positive gits and talents to share. When you know that you have something of value to offer, your self-esteem soars.

  1. Greater Influence & A Lasting Legacy

When you work on personal branding, gradually you become an influencer in your own community. Personal branding will enable the community of people that resonate the most with your message to be drawn to you. Part of the branding process is becoming known for something, and this enables you to be recognized as either an expert in your field or a provider of a quality service/product. It gives the people the desire to want to know, like, and trust you; thereby enabling you to have greater influence, both in your work and personal life.

In a way, developing a personal brand will enable you to have a greater influence towards a lasting legacy. It will enable multitudes of people to remember you through your actions, your expertise, and the emotional connections that you make. Defining who you are, means that you need to be brave enough to let your true self be visible, because at the end of the day people are attracted to those who have the confidence to be themselves.

  1. Increases Your Mindfulness And Productivity

When you are implementing your personal brand successfully, you will find that because you’re being present to your authentic self, you’re automatically being more proactive and you have the capacity to choose your reactions well. The goal of personal branding is to stay present and mindful with who you are, what you do, and how you showcase yourself to the world. If you’ve built your life on pretenses or on attempts to be someone you are not, then you’re operating from an unconscious and ineffective place.

Personal branding makes you more mindful and productive towards goal getting. Anytime you are being mindful of your mission and goals, you are going to feel more fulfilled and productive because you are fully engaged in something positive every second. You need not imitate others, but you should highlight your individual features and attributes and then communicate them to the world. Personal branding enables you to create a universal personality for the entire world and presents yourself as a solo entity that can be identified everywhere as a brand with a positive mindset towards goal achievement.

  1. Empowers You To Make Better Decisions For Yourself

Personal branding will give you a clear understanding of who you are, what you do best, who you want to work with, how you want to use your talents, and also helps you to know what you don’t want in your life. It also allows you to more easily say yes to the right opportunities and say no to the wrong opportunities. It will enable you to know what is ‘on-brand’ and what is ‘off-brand’ for you. If an opportunity skews widely away from your overall value or mission, it gives you the choice to let that opportunity go, and accept that one that suits your mission. Branding gives you clarity and direction so that you can focus your energy on what’s truly important to you.

  1. It Allows You Stand-Out & Attract Opportunities

Personal branding is a self-explanatory term that signifies the process of personal marketing, and one of the core skills that we all need to attain is the ability to sell our skills. You should learn as an individual how to market yourself. You must be able to make the client or customer understand why they should choose you and not the thousands of other options. Personal branding is absolutely necessary for a time such as now when the competition is tough and you need to keep an edge ahead of everybody else.

Most of the time, we possess some of the most remarkable attributes, but due to certain reasons like fear or negligence, we do not let our attributes shine. Personal branding highlights your persona and allows you to stand out of the crowd. Social media websites like Facebook, LinkedIn and much more are extremely helpful in creating your personal brand that could be reflected online to the world. Through personal branding strategies, you can easily enhance your global presence and acquire maximum opportunities that were never possible before.

To your Success,

Shawna Kaye

Now, I’d love to hear from you! Have you started building your brand? If not what’s holding you back? What is your take away or insight from today’s post?

Express your thoughts, and join the conversation in the comments below. Share this post if you found it thought provoking, or if you know a friend who can benefit from this message today. 

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Shawna Kaye is a Brand and Digital Communications Strategist, that helps coaches, speakers, consultants, entrepreneurs, influencers, and public figures to mold, manage and monetize their personal brand. Whether you’re struggling to build your brand, gain visibility in the marketplace, or don't know how to market your offer; she is here to support you.

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