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Brand Strategy Business Bundle

My signature BRAND STRATEGY BUSINESS BUNDLE is the perfect solution to create your brand strategy, in a strategic, in-depth, and collaborative work session. This 4 part VIP Intensive is for you if you have an existing brand, and feel like you’re on the brink of clarity about what your brand is and know that in order to take your brand to the next level what you really need is support from someone who can help you get your brand in alignment with your ultimate business goals. I believe a well-defined and documented Brand Strategy takes the guesswork out of the brand-building and marketing of your business, saving you countless hours and streamlining innumerable decisions. While it may seem simpler and easier to focus on the tactics, every successful business owner knows that a strong brand makes it easier to grow your business.

In our session, we work together to solve your specific branding problems. Some common questions that you might need help answering may include, but are not limited to:

  • Who am I? What do I stand for?
  • How do I figure out my target audiences?
  • What is my overarching message?
  • How can I compete on value instead of pricing?
  • How do we position our company as a market leader?
  • How can I differentiate myself from my competitors?
  • Should I go-to-market as a company or personal brand?
  • How can I determine the colors for my branding?
  • Should I keep or change my company or product name?
  • Can you help me name our company or product?
  • What do you think of my current logo and visual brand?
  • How do I create a consistent brand experience, so I don’t confuse my audience?
  • Which marketing or social media channels should I focus on?
  • How should I launch, re-launch, or expand my brand?

What We Will Cover:

  • Clarifying the Core Problems You Solve, and the Solutions You Provide.
  • Mapping Your Ideal Target Audiences
  • Defining Your Brand Identity and Crystallizing Your Brand Values
  • Articulating Your Unique Value Propositions, and Messaging
  • Defining Your Brand Attributes, and Clarifying Your Brand Voice
  • Crafting Your Marketplace Visibility Plan with next steps to move you forward

What’s Included in the VIP Intensive:

  • A Preliminary Welcome Packet that you will complete to kick off our sessions together.
  • 4 (60-minute) intensive sessions (via phone or skype).
  • Each session will be recorded for you to keep forever and review again and again.
  • After completion of your intensive, you get 1 week of unlimited email support for any further questions that might come up afterward.
  • Suggested Resources that support you on your journey.

After completing your welcome packet, your intensive will be created for your specific needs and support what you are looking for. We will cover as much as we can during our session so you will walk away feeling like you know exactly what your next steps are. You will be confident in your business and what you have to offer. Either way, I will not let you leave our session without it.


Shawna Kaye is a Brand and Digital Communications Strategist, that helps coaches, speakers, consultants, entrepreneurs, influencers, and public figures to mold, manage and monetize their personal brand. Whether you’re struggling to build your brand, gain visibility in the marketplace, or don't know how to market your offer; she is here to support you.