Day 5: Engage Consistently

In today's lesson, you'll learn how to properly leverage social media marketing to become an online force to be reckoned with so that your ideal audience come to know, like and trust you and your brand.

Lesson 5 Assignment:

After watching the video, complete the following assignment and post your activity in the Manifest Your Empire group with the hashtag #BGYEDay5.

Today you will develop your plan to market your message so your ideal clients know EXACTLY what you do and why they should buy from you. Now that you've built your brand platform,you have to make sure that you are engaging consistently with your audience. Your clients and potential clients want to know who you are. The more they like you the more they will support you.

Use the marketing engagement checklist below, and select at least 4 things you can do today to help you engage more consistently.

Engagement Checklist:



  • Respond to inbound social messages
  • Monitor & Respond to brand mentions
  • Create conversations with brand advocates.
  • Find and engage with potential customers.
  • Research the social media industry.
  • Load you social editorial calendar.
  • Post 3-6 times on Twitter.
  • Post 1-2 times on Facebook.
  • Post 1-2 times on Google+.
  • Post 1-3 times on Instagram.
  • Post 1 time on Linkedin.


  • Engage with though leaders.
  • Engage with marketing partners.
  • Discuss tactics with your team.
  • Run your social media analytics.
  • Pitch yourself to speak on different platforms and events.
  • Study your products and services.
  • Monitor your competition.
  • Work on a blog post.
  • Audit your strategy.
  • Attend local events.



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