Lesson 2 Assignment:
After watching the video, complete the following assignment and post your activity in the Manifest Your Empire group with the hashtag #BGYEDay2.
Today I want you to get clear on who your ideal clients are and where to find them online by identifying their demographic and psychographic characteristics, so you can understand what will attract your dream clients to you.
1. Who are all the different types of people who use the service/ product you provide?
2. What are you the most passionate about? Which groups intersect with your passions?
3. Who do you feel the most interest or excitement of working with?
4. Which groups are connected to your personal life experiences?
5. Which groups do you already know or have clients in?
6. Which of the above markets meet all 4 of the requirements below? They are able and willing to pay, they value your service, you have a connection to them (i.e. strong personal interest, you were once in their shoes), and they are sizable and reachable.